Medecins Sans Frontieres

It's Summer time for many of us - which means we start to drift a bit and lose our focus on anything but trying to relax. Nonetheless, we try to remember what is right. We have to keep up the good fight, no? The world goes on.

Because we are involved in fashion, and we like our aesthetics very much, we like it when we can find somebody doing something very worthwhile for the world community (especially children) and coupling that with a very impressively cool campaign to get our attention. It is why we are proud to say we have supported Medecins Sans Frontieres (MSF) or Doctors Without Borders. You can check out their website(s) in English or a multitude of other languages, so you have no excuse to know what they are accomplishing!

When in Switzerland recently we were lucky enough to come across the latest PR campaign on behalf of MSF. We loved the t-shirt message when we first saw it (a double-take message) and the kids liked the message imprinted band-aids. But, moreso, when we spoke further with our insightful and creative friend Rachel Huber at the very talented PR agency in Zurich called Rod Kommunikation AG (the motto is 'A Bigger Bang for the Buck') we found that they had been the ones to help create this. Rod Kommunikation, having been founded in 2007 by three younger creative types named Regula, Oliver, and David (hence R.O.D.), have worked on ingenius campaigns that we admire for companys like Sanitas and IKEA. We liked the PR Campaign and wanted to try and be part of it.

However, when we researched it elsewhere we couldn't find any corresponding campaign in the other countries, including the USA. We asked Rachel specifically about the possibility of working with Nonchalant Mom in the future in producing t-shirts with the same campaign message - especially in children's sizes. We thought it would be a great way to generate income for a good cause and believed it would be a humorous and slightly provocative message for people to see. So, we're trying to figure that out right now. But, in the meantime, you can always get yourself one from the MSF website for Switzerland (English speakers shouldn't have that much difficulty navigating the purchase). And, if you just can't wait for the children's version to show up you can do what we have done and use the smallest woman's size as a sort of dress for our little girl!

Rod Kommunikation have created a very clever concept for getting attention - and the attention is everything when you are dealing with serious issues like MSF has to deal with on a daily basis. So, our suggestion, t-shirt or no t-shirt, consider sparing something for a good cause, even if you don't prefer the message. Then, you can get back to relaxing in the sun and feeling alot better about yourself....!