Lately, in our household there is a new sensibility. The kids want junk to eat. It is not really our fault as parents that they are aware of this new 'fruit', nor is it their's. We are surrounded by an ongoing unconscious experiment call capitalism. And one of the tenants of good capitalism is promotion. We want what we see, because it almost always looks good. As adults we have either learned by now to shut that whole process of desire down or we have succumbed to it in some fashion. My suspicion is that you are alot like me - you buy into to a certain point. You can not rid it completely without ease, nor do you consume it entirely.
I'm curious to see how young the promotion starts though. Our children went with us recently to see the new film called 'WALL-E'... I thought it clever how the films premise centred around a societal destruction brought on apparently by waste and capitalist greed (does that sound harsh?). My little guy pointed out several times that the 'big' (we don't use the word 'fat' to describe a person after a sort of embarrassing episode a few years ago in LA when our boy pointed at someone and said loudly that they were fat) people in the film were eating and drinking very big things. He noticed what I had already been curious about before the film even started. Anyone with any common sense has to be curious when the first thing they see when entering the mainstream cinema complexes these days are the concession stands selling monsterous proportions of popcorn, candy, and drinks. IF you are from my age group approximately (40's) you will remember fairly quickly that the smallest portions available now were once considered the 'Large' portion then. Think about that next time you order one of your 'Big Gulps' or 'Supersize' something. The message is a good one in 'WALL-E' and an awkward one for some people who have not noticed the trend to all things big and bad. The film finished and the lights finally came up. We stood up to leave and when we turned around to face the seating behind, and above us, there sat in a row or two behind our seats a small group of people grossly large and clutching large portions of seemingly everything they could get their hands on. I looked over at my son expecting a possible repeat of that earlier embarrassment in LA. Thankfully, he was looking elsewhere.
Now, I'm not the sort to think I've figured it all out and I'm better than others for it. Because, quite simply, I'm not. I hear stories of parents who deny everything they deem harmful to their
children. I hear firsthand the stories of people of my own age who tell me that when they were young they were not allowed to eat this candy or drink that soda-pop. I'm not that insistent for various reasons - but mostly because I don't want to outright deny anything and everything bad. A soda pop, or a candy, can be an enjoyable experience. I'm just not that hardcore.
So, here is what I do. I treat these things as special - or I mediate their actual existence. In other words, I moderate. As for my 6 year old wanting to have a soda-pop, for example, I make it clear how the drink is something special and therefore associated with special occasions that are usually few and far apart. This way, he gets to have a soda-pop now and again, and we have instilled in him the notion that it is something you don't always get to have except under special circumstances. And here's another one: I tried recently to trick my kids away from desiring the cereal known as 'TRIX' because they had seen it in passing on an ad for a cartoon they like to watch. I substituted an organic product made with the same little balls, but using fruit juice sweetener instead of sugar. I put the organic product into the TRIX box they talked me into buying. Damned kids - they could tell the difference. So, I acknowledged my fears about eating to much of that 'crap with sugar' as I told them. I told them that I didn't mind them eating the 'TRIX' as long as they accepted the way I prepare it. And how do I prepare it? When I make them their cereal in the morning I put in the yoghurt, dice up some bananas or add berries, add a small cup ot some organic flakes without sugar on, add local honey over the top of that and then sprinkle a small amount of 'TRIX' on the top of this for effect. You know what? They accepted it and did not argue.... in fact, they love it. And the 'TRIX' is now reduced to something almost insignificant in the larger picture.... know what I mean?
Now, they get something they desire and I don't have to be a curmudgeon. Plus, they aren't overloading on it. It is the understanding of sugar that does it for me - I have explained that sugar is not a good friend to exploit. And it works well. When we went to see 'WALL-E' we ordered a small popcorn for the parents to share, some water, and a large package of sugar saturated liquorice for the kids. Yes, I said it was a large package - it was the only thing available. Everything was large. So, we had an understanding beforehand that each one our
kids would only get 3 sticks of the stuff. The rest of the package would be put away safely for future reference.
If you can't fight them - join them.... a little bit. Only difference, once you've joined the rabble, just change the language! You can play the game - you just have to stay one step ahead...... at least that's what I think..... What are you other parents doing to keep tabs on the excess? I'm sure there are many approaches - what are your ideas?
I have known Catti from Tuss since I saw her really amazing store in Stockholm, Sweden. I entered the store, and I couldn't believe how wonderful--all white, black and grey, NO color! just luscious and wonderful clothing, I was hooked immediately but it still took a bit for me to write an order for nonchalantmom. I wasn't sure that everyone was ready for 'the ultimate simple solution'! but you all proved me wrong when I sold out of the first collection in record time... and I know why, tuss is the best understated and wearable clothing you will find for kids! if you want to invest in something minimal and chic, in only the most simple way, you will be very happy in tuss!
Catti's background as a curator in contemporary art and design is reflected in her minimalist creations. "The design is reduced to the essential leaving out excess decoration and loud visible labels," she says. Employing her skills as a curator, Catti hires well-known designers and artists recognized for their work in other mediums (like Anna Kleberg, a photographer in Sweden who illustrated a limited edition of T-shirts for Tuss) to contribute to her collection.
